
Urban Baby Beginnings
Maternal Health
2 Designers
2 Months
Goals
The Rebyrth platform was designed to provide comprehensive support for pregnant and postpartum individuals by connecting them with specialized care providers. The primary objectives included:
- Facilitating real-time support through video and voice calls.
- Offering access to a variety of specialists for different support types.
- Providing a centralized resource center for education and resource sharing.
- Ensuring emergency support services are easily accessible.
- Building a scalable platform for comprehensive care management for users and providers alike.
Challenge
The development of Rebyrth came with several challenges, including:
- Integrating real-time communication systems that were reliable and scalable.
- Addressing diverse user needs across support types, including family support, lactation, mental wellness, and emergency services.
- Ensuring multi-language support and accessibility for a global audience.
- Creating role-based user management with specific features for clients, providers, and administrators.
- Establishing robust quality assurance systems for continuous improvement.
Outcomes /Achievement
Rebyrth successfully delivered a platform that includes:
- A seamless mobile and web experience for clients, providers, and administrators.
- Advanced communication features like video calls, voice calls, and emergency messaging.
- A comprehensive resource center with multi-language support.
- Quality assurance tools, including post-call surveys and performance analytics.
- Scalable architecture with role-based access for diverse user types.
Research
The research phase involved understanding the needs of pregnant and postpartum individuals as well as healthcare providers. User interviews and workshops informed the development process and clarified requirements for communication, support, and resource sharing.
Findings
Clients prioritize ease of registration and quick access to care.
Providers need tools for efficient client queue management and resource sharing.
Administrators require analytics and feedback tools for performance monitoring and quality assurance.
Prototyping & Wireframing
Low-fidelity mockups and wireframes were created to visualize workflows for real-time communication, user management, and resource access. These prototypes underwent usability testing to validate design assumptions.
Iterative Process
Feedback from stakeholders and users informed iterative refinements, including:
- Streamlining the onboarding process for clients.
- Enhancing analytics tools for real-time support.
- Simplifying the layout of the resource center for better accessibility.
High Fidelity
The final design prioritized core features across user groups:
Client Features:
- Easy registration and support type selection.
- Real-time connection to providers via video and voice calls.
- Access to educational materials and feedback submission.
- Emergency support tools.
Provider Features:
- Specialized dashboards for managing client queues and sharing resources.
- Call handling tools with integrated performance tracking.
Admin Features:
- Comprehensive dashboards for managing user accounts and provider groups.
- Configuration tools for support types and resource categories.
- Analytics and reporting for quality assurance and system optimization.
Key Insights
As Rebyrth took shape through research, refinement, and user feedback, several core insights emerged. These lessons informed not only the platform’s final features but also its guiding principles moving forward. From ensuring user-centered design to maintaining flexibility for future growth, the following insights reveal how Rebyrth achieved a more accessible, effective, and meaningful care experience.
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