Urban Baby Beginnings

Maternal Health

2 Designers

2 Months

Goals

The Rebyrth platform was designed to provide comprehensive support for pregnant and postpartum individuals by connecting them with specialized care providers. The primary objectives included:

  • Facilitating real-time support through video and voice calls.
  • Offering access to a variety of specialists for different support types.
  • Providing a centralized resource center for education and resource sharing.
  • Ensuring emergency support services are easily accessible.
  • Building a scalable platform for comprehensive care management for users and providers alike.

Challenge

The development of Rebyrth came with several challenges, including:

  • Integrating real-time communication systems that were reliable and scalable.
  • Addressing diverse user needs across support types, including family support, lactation, mental wellness, and emergency services.
  • Ensuring multi-language support and accessibility for a global audience.
  • Creating role-based user management with specific features for clients, providers, and administrators.
  • Establishing robust quality assurance systems for continuous improvement.

Outcomes /Achievement

Rebyrth successfully delivered a platform that includes:

  • A seamless mobile and web experience for clients, providers, and administrators.
  • Advanced communication features like video calls, voice calls, and emergency messaging.
  • A comprehensive resource center with multi-language support.
  • Quality assurance tools, including post-call surveys and performance analytics.
  • Scalable architecture with role-based access for diverse user types.

Research

The research phase involved understanding the needs of pregnant and postpartum individuals as well as healthcare providers. User interviews and workshops informed the development process and clarified requirements for communication, support, and resource sharing.

Workshops and Interviews 

We conducted workshops and interviews with the Rebyrth team and their in-house providers. These sessions uncovered the need for robust queue management, performance tracking tools, and real-time communication capabilities.

User Journey Mapping and Persona Development

We developed user personas and mapped user journeys to identify pain points and opportunities for improvement. This highlighted the importance of an intuitive interface for emergency support and access to educational resources.

Findings

Clients prioritize ease of registration and quick access to care.

Providers need tools for efficient client queue management and resource sharing.

Administrators require analytics and feedback tools for performance monitoring and quality assurance.

Prototyping & Wireframing

Low-fidelity mockups and wireframes were created to visualize workflows for real-time communication, user management, and resource access. These prototypes underwent usability testing to validate design assumptions.

Ideating

The team explored multiple approaches for:

  • Emergency support workflows: Ensuring swift access to specialists during crises.
  • Resource center navigation: Simplifying access to support materials.
  • Provider dashboards: Balancing functionality with usability for efficient care management.

Iterative Process

Feedback from stakeholders and users informed iterative refinements, including:

  • Streamlining the onboarding process for clients.
  • Enhancing analytics tools for real-time support.
  • Simplifying the layout of the resource center for better accessibility.

High Fidelity

The final design prioritized core features across user groups:

Client Features:

  • Easy registration and support type selection.
  • Real-time connection to providers via video and voice calls.
  • Access to educational materials and feedback submission.
  • Emergency support tools.

Provider Features:

  • Specialized dashboards for managing client queues and sharing resources.
  • Call handling tools with integrated performance tracking.

Admin Features:

  • Comprehensive dashboards for managing user accounts and provider groups.
  • Configuration tools for support types and resource categories.
  • Analytics and reporting for quality assurance and system optimization.

Key Insights

As Rebyrth took shape through research, refinement, and user feedback, several core insights emerged. These lessons informed not only the platform’s final features but also its guiding principles moving forward. From ensuring user-centered design to maintaining flexibility for future growth, the following insights reveal how Rebyrth achieved a more accessible, effective, and meaningful care experience.

1

User-centered design: Early research and prototyping ensured that the platform’s features met the diverse needs of users.

2

Iterative improvements: Stakeholder feedback refined workflows for emergency support and resource sharing.

3

Scalability and accessibility: Designing role-based access improved the platform’s inclusivity and effectiveness.