The redesigned website addressed the primary issues by providing an improved user experience with optimized user flows and adding modern features such as a blog, store, and information pages. Additionally, an integrated online donation feature was included to create a new revenue stream and facilitate easier contributions from supporters. As a result, the redesigned website significantly improved usability and accessibility for different user groups boosted the platform’s performance and reliability and increased overall engagement. The new features and enhanced functionality led to a substantial increase in donation revenue. These changes helped Sagicor Sigma Run better serve its audience and achieve its goals, supporting its mission and growth.