DTI e-commerce Website

Website redesign and e-commerce implementation.

Project Overview

Challenge

Doula Trainings International had multiple websites, each serving a different purpose. However, these websites do not work together or integrate with each other in any way. This meant that the DTI had to manage each website separately, which can be time-consuming and inefficient. Additionally, the lack of integration meant that the DTI could easily share data or content between the websites, which could limit its ability to provide a seamless customer experience. This situation can be frustrating for both the DTI and its customers, and it hindered the company's growth.

Outcome

The consolidated website, featuring e-commerce, online learning, and a doula directory, resulted in the following improvements:

Project Overview

Client

Doula Trainings International (DTI)

Timeline

6 Weeks

Team Size

3 persons

The Client

Doula Trainings International (DTI) is one of the premier online and in-person doula training organizations in the world. With a network of educators, their team has trained thousands of birth workers across the US and internationally, with a commitment to autonomy, radical inclusivity, reproductive justice, collaborative entrepreneurship and intentional growth.

Website:
Social Media:

The Challenge

Doula Trainings International had multiple websites, each serving a different purpose. However, these websites do not work together or integrate with each other in any way. This meant that the DTI had to manage each website separately, which can be time-consuming and inefficient. Additionally, the lack of integration meant that the DTI could easily share data or content between the websites, which could limit its ability to provide a seamless customer experience. This situation can be frustrating for both the DTI and its customers, and it hindered the company’s growth.

The Approach

The website review and redesign process included several key steps. First, the goals and objectives of the redesign were identified, such as improving user experience, increasing user engagement, enhancing functionality, or increasing revenue. Next, a thorough analysis of the current website was conducted, including its design, content, navigation, performance, and user feedback. This information was used to identify the strengths and weaknesses of the current websites, and to prioritize areas for improvement. A plan for the redesign was then developed, including a timeline, budget, and resources. A new design for the website was created, taking into account user needs and preferences, brand identity, and current web design trends. The redesign was implemented by updating the website’s content, design, and functionality, and testing to ensure that it was user-friendly, accessible, and performed well. The redesigned website was then launched, and its performance and user feedback were monitored to make any necessary adjustments and improvements. Regular reviews and updates were also conducted to ensure that the website remained relevant, effective, and up-to-date.

The Solution

It was observed that consolidating all of DTI’s websites into a single, integrated platform would bring several key benefits to the company. By managing all of its websites from a single dashboard, the DTI would be able to streamline its website management processes and save time and resources. This would allow the company to focus on other aspects of its business and support its growth. The integrated platform would also enable the DTI to share data and content between its websites, which would improve the customer experience and make it easier for customers to access the information and services they need. This could help DTI build stronger relationships with its customers and enhance its reputation and credibility.

Conclusion

The consolidated website, which featured e-commerce, online learning, and a doula directory, resulted in several notable improvements. Users reported higher levels of satisfaction and engagement with the platform, and the platform’s performance and reliability were enhanced. The website’s accessibility and usage also increased among different user groups, and the platform’s revenue streams and financial performance were boosted. Overall, the consolidated website was a success and contributed to the platform’s growth and success.